The interior beauty

From a religious standpoint, Shinto-Buddhist association is undoubtedly the most appropriate one for beauty. Shintoism does in fact teach the importance of having a pure, brilliant, honest and clear heart like crystal. Buddhism promotes integrity, peacefulness, acknowledgement of one's thoughts and negative feelings. 
When a Japanese woman is asked: "What are you doing to be beautiful?", her answer will often be: "I always watch myself in a mirror to look for any signs tied to negative feelings, such as worries, jealousy, frustration. When I notice them, I try to relax. I have set myself to always think in a positive way and put negative or sad emotions away. It is not possible to be beautiful outside if your mind and heart are not in peace". 
However, this Japanese concept of "a pure clear heart" should not be confused with a pure cheerful state. Buddha's smiling aspect hides a deep consciousness of suffering, which is at the base of compassion. Both the eyes and smile are pervaded by a superior vision, a sort of cold and detached love allowing us to accept everything. 
A woman capable of such a behaviour will discover how her most intimate self can be a winner for beauty since this state of interior peaceful beauty is just a question of mental focusing. 
SAKURA COSMETICS has been established in the respect of ancient traditions and Japanese culture with the aim of revealing balance and harmony secrets for ensuring a sense of well-being to the body and mind. 
In the past centuries, Japanese women dedicating themselves to the care of their body and hair used to revert to the valued contribution of nature and to what nature could offer. Their cosmetic practices made use of many substances of vegetable origin, such as the "glorious rice grain", valued "camellia oil", thermal waters, essential oils, mineral based lotions and many others. 
This very important fact is associated to a non less significant capacity of combining the high beneficial effects of natural active principles with an accurate massage for improving blood circulation, reducing tension and increasing muscular tonicity, i.e. invigorating the whole body. 
But if Japan reflects millenary care and traditions, it reflects it even more for its technologic development and excellent capability of being always on top line in every area enjoying a clear supremacy compared to west competitors. 
"SAKURA COSMETICS" promotes its production and business philosophy based on a deep bond between these two great Japanese features. 
Its inspiration is totally based on utilizing ingredients and ancient application practices in synergy with most modern scientific discoveries in the sole aim of achieving unequalled results.

Functional substances

"SEISHIN", meaning pure, healthy, beneficial water source, is the name inspiring "SAKURA COSMETICS" products and treatments line. A wise association of ancient secrets and scientific progress achieved to ensure best results and well-being for body and mind. 

"SAKURA COSMETICS" research and development laboratories have recently developed a revolutionary system for delivering the natural principles contained inside the products. 


ACTIVE DELIVERY COMPLEX 
Alfa, Beta, Gamma Cyclodextrine 


The exclusive "Active Delivery Complex D.C." is a real system for conveying the socalled Cyclodextrine molecules, whose primary function is a controlled release of the various active principles contained inside them on the cuticle and hair. 
Therefore, the active delivery complex A.D.C. is structured by two different substances: 


* CYCLODEXTRINE: a molecule containing the active principles to be released. 


* ACTIVE PRINCIPLES: (keratinous amino-acids, thermal oligoelements) natural ingredients performing a primary function of capillary texture reconstruction and provide high hydration.

The ciclodextrine

Cyclodextrine is a special sugar derived from RICE STARCH processing, a vegetable widely utilized in Japanese cosmetic culture. 
Its main function is to convey and release the active principles contained in it, in a safe controlled manner. 
Cyclodextrines used in the A.D.C. system are of three different types and have an extremely small molecular size to favour selective penetration both inside and outside the capillary texture.

Utilization of this system also leads to a number of positive features, which are quite unique: 


* The active principles incorporated remain "fresh" and at their highest performance level (Bioavailability), without any damages caused by other cosmetic ingredients. 
NOTE - Many active principles cannot stand contact with peroxide water of perm fluids. 


* Active principles remain whole even after long exposures to sun rays. 


* Active principles are not damaged due to air oxidation and high temperatures. 


* Active principles in contact with the cuticle and hair are gradually absorbed in a controlled manner so as to avoid accumulation in single areas and their relevant wastage. 


Active principles do not undergo an ageing process and a relevant functional loss in time.

Active principles

Active principles are functional substances on which the whole reconstructing concept and high hydration of capillary textures are based. 
All amino-acids forming the keratinous texture of human hair have been incorporated in the A.D.C. delivery system as well as a complex of various Oligoelements of thermal origin (Calcium, Cobalt, Iron, Manganese, Zinc, etc.) to obtain hydration and water balance in one treatment alone. 
Implementation of these substances inside Cyclodextrines ensures 100% utilization of their potentiality, leading to results never reached so far.

The A.D.C. system is incorporated in all "SEISHIN" products in various concentration degrees, according to the desired result. 
Each formulated specialty contains a diversified set of vegetable extracts of Japanese origin, which have different features and peculiarities between them.